Opportunities We Research
The front of mind unprompted awareness of brands, the interest and consideration of different brands for the drugs and equipment.
Understanding what people look for and need from the products and services that they buy and specify.
The satisfaction of buyers and specifiers with the products and services that they use.
Generating ideas for new products and services and testing prototypes.
Based on behaviour, needs, psychographics and demographics.
Assessing market sizes, competitive environment and opportunities for medical products and services in new territories.
Effective communications and the best media for communications including the use of new media
Effective distribution for prescription drugs, over the counter products and medical equipment.